One Direction walked away with three Moonmen, Chris Brown and M.I.A. each earned two, and Rihanna landed the biggest fish: Video of the Year.
Video of the Year
WINNER: Rihanna, “We Found Love”
Best New Artist
WINNER: One Direction, “What Makes You Beautiful”
Best Female Video
WINNER: Nicki Minaj, “Starships”
Best Hip-Hop Video
WINNER: Drake feat. Lil Wayne, “HYFR”
Best Rock Video
WINNER: Coldplay, “Paradise”
Best Male Video
WINNER: Chris Brown, “Turn Up the Music”
Best Pop Video
WINNER: One Direction, “What Makes You Beautiful”
Most Share Worthy Video
WINNER: One Direction “What Makes You Beautiful”
Best Electronic Dance Music Video
WINNER: Calvin Harris, “Feel So Close”
Best Video With a Message
WINNER: Demi Lovato, “Skyscraper”
Best Direction
WINNER: M.I.A., “Bad Girls”
Best Art Direction
WINNER: Katy Perry, “Wide Awake”
Best Choreography
WINNER: Chris Brown, “Turn Up the Music”
Best Cinematography
WINNER: M.I.A., “Bad Girls”
Best Editing
WINNER: Beyoncé, “Countdown”
Best Visual Effects
WINNER: Skrillex, “First of the Year (Equinox)”